Value Of A Domain Name!

So you just registered 20 names and don't know what to do with them. Then you ask people at your favorite forum what they think about the names you just registed. Come to find out they are worth nothing. At this point you are thinking they don't know what they are talking about. This guide will point out why some domains are worth nothing and why some are worth millions. This guide will also help you find great domains to buy and get them for a great deal.

Keywords

First things first lets talk about keywords. Keywords are very very important when looking for domains to register or buy. These keywords will determine ad competition, popularity, and also search volume. By looking at the keywords you can pretty much tell if they are good or not. Good way to find out if a keyword is popular or not check out Google Keyword tool this site will tell you if the keywords have search volume and ad competion. Very useful tool when determining the value of a domain. Lets take Games.com for instance if you do a search with this tool for "Games" you can see that the Ad Competition is very high and that search volume is high as well. Look for keyword rich domains. Also make sure that the keywords go good with each other. If you have 2 really good keywords but are not related to each other the domain may still be worth nothing.

Length

Length is also an important part in the value of a domain. Basically the shorter the domain the better. This does not mean that it will automatically be worth more if it is 7 characters in length. As stated before remember keywords are very very important.

Age

The age of a domain matters. Its not a big factor but a domain that is 10 years old is probably going to be a little better than a domain that was just registered. I can also add here that PR(Page Rank) is important also. If a domain has a good PR is will be worth more as well. This can also tell you if there was a site up on the domain as well. This is attractive for buyers because if a site was once up it could be still getting traffic. To see if a website was once up on a domain you own check this site out Way Back Machine it will show you the site that was once up on the domain if any.

Traffic & Revenue

Traffic is important because domainers are looking for domains that have built in traffic. If a domain is getting 15k Unique Visitors a month then it is probably going to be worth a lot more than if it has none. Traffic is what is going to drive revenue. Revenue can be collected from a number of different resources. The most popular ways are from parking the domain or putting adsense on a mini-site. Most people will pay for the price of a domain and 1 years revenue. For instance lets say Games.com was for sale. Lets say the price of the domain in the sellers eyes is $2,000 and is making $4 a day in revenue in parking. The domain would sell for $3460 ($2,000 for the domain and $1,460 for the revenue.)

Google

Google is the biggest search engine on the planet right now. So most people use google and want to get their pages ranked in their rankings. So when you see people say 2,000,000 results for Plastic Jugs or something to that affect it is probably not acurate. The acurate way to search the keywords in google is to put "" around the keywords. For example if you search for Movie Porch on google it comes up with 577,000. If you put the words in quotes("") it only come up with 257 results. Google can be misleading if not used right. Google adds to the value because it shows how many times those key words pop up together in websites. The more the better.

Backlinks

Backlinks are a sign of a website being used at one point or there was some marketing for the domain done. These are good if you want some traffic that is existing for the domain. To see if you have backlinks on your domain check out Marketleap.com. It will tell you if there are back links on major search engines.

Bad Value

Things that can take away value from a domain name are "-", Numbers, misspellings, and domains that just dont make sense.

Evaluation

Let me take you through a process of how i evaluate a domain.

MoviePorch.com is the domain i will evaluate.

Google: 257 Frequency:103 Backlinks:145 Ad Score for these 2 words together are zero. The search volume is pretty much non existant. Just over 2 months old. The 2 keywords do not fit together. There is a site up on it now but not bringing in much revenue. Length is kind of long for a domain like this. I would classify this domain as a Brandable. Which basically means for this domain to have any value it would have to be marketed and branded by a website. So as far as reseller value i would value this domain at Low $xx mark. For an end user it could be worth millions.

Another point i want to point out is that any domain can be worth anything. An end user might want an off the wall domain to brand themselves and buy that domain for $x,xxx. This guide is to show people what a domain "MIGHT" be worth to a domain RESELLER. If you don't think your domains are worth anything then try developing mini-sites for them. Making a good website always adds value to the domain name. Also this guide is for .coms but can also be applied to ccTLDs and other extensions.

YGrab.com Find this article and more about domaining including and Intro to Domaining Guide!

http://www.ygrab.com Find this article and more about domaining including and Intro to Domaing Guide!